What a year 2021 has been for social media. Being at home and working a lot has led to developments and innovations. The online world is growing like never before. Marketers can’t imagine marketing strategies without social media anymore. To be well prepared in 2022, here are 6 tips where you can turn your social media on its head.
In the past year, you will have noticed that voice content has emerged with lightning speed. Podcasts are an example of this. In popular apps like TikTok, Instagram and Spotify we see more and more voice content.
In 2020 and 2021, people spent much more time on social media, but less time on their personal posts. Chances are your followers will scroll past your posts. We have to accept it; less text and more image has already been a trend in recent years and it will only increase in the future. More and more media are upgrading or adding templates. Think of the Instagram Reels or Stories. TikTok is already well on its way with more sound and images than text.
Due to the corona crisis, there have been many losses in sales. That is why companies are focusing on short-term solutions. Thus, the media will focus on e-commerce. It is expected that the media will soon change and announce their algorithm.
Pinterest will start livestreaming and Twitter will test a shopping option on its medium next year. In 2022, shopping in live streams will develop much further.
Real-time content has been in high demand for some time. Create a good strategy, especially for the content on LinkedIn & TikTok. These two media are in fact best reached with video content. QR codes have been used a lot in the past 2 years during the pandemic and attract many users from Snapchat and Instagram. For example, you can use a QR code as a scanning option to encourage users to go to a special offer or page that you can only access with a QR code.
Various social channels are focusing extra on realising more VR functions, also known as Virtual Reality. Companies that go along with this trend can benefit from it. It is new, it is interesting and it appeals. VR is going to play an increasingly important role in social media, so don’t let this opportunity pass you by.
VR is not yet fully optimised, but it is coming. In 2022, we will see the first examples of VR in and on social media.
Interaction with your target group is very important for your social media. The more reactions you get under your post, the better your position in the search results. Make sure that you always respond to the reactions under your post. When you respond to someone, make sure they have a reason to respond to your post. For example, ask him a question and thank him for his response. It is also important that you encourage followers to respond to your post. You can’t do this by simply saying: ‘Leave a like and a comment’. This is too standard and they will not respond very often. So ask your followers to leave their opinion about a certain topic of your post so they have a reason to respond.
Don’t know much about Social Media or don’t have the time? No problem at all! At Ictoria we have plenty of knowledge to improve your position on Social Media. Contact us or request a quote if you are curious about the possibilities of Social Media. For other questions you can contact us as well, we like to help you. Not sure whether you want to do your Social Media yourself or rather outsource it? Read our blog about outsourcing online marketing and find out what is intere
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