Email marketing / Newsletter
Would you like to keep your current customers actively informed about developments in your company? You could do this by sending a custom-made newsletter. It is a tried-and-tested policy to reach your customers, and it is certainly very effective. 80% of companies have an email marketing strategy. If you don’t use this very effective means of advertising, you are putting yourself at a disadvantage to your competitors.
Why email marketing?
59% of consumers say that emails influence their decisions to buy a product or service. For that reason alone, it is interesting to look at the possibilities of email marketing. This service can be used for various purposes. You can use it to win back lost customers, or to inform current customers about your new products or services.
The main reason why it is wise to start with email marketing is that it is effective and cheap. You can easily reach your (potential) customers and build a relationship with them. Using effective texts and fun content for your target group, you can even boost your sales with it. In addition, email marketing has three other advantages:
You decide to whom you send your emails
You control who receives your emails, and what they look like. This is not the case with many other means of communication, where you cannot determine who gets to see your content.
You build a loyal client base
In addition to deciding who gets the emails, you build a loyal client base. When people subscribe to your newsletter, they trust you and are interested in your company.
It is easy to stay in touch
When you regularly send an email to your mailing list, you stay in touch with your (potential) customers. If you do this well, these people may also see your company in an increasingly positive light.
Email marketing at Ictoria
Would you like to start with email marketing? Or would you like to take it to the next level? At Ictoria, we can write and optimise your newsletters. Our content managers ensure that your customers are reached in the best possible way, and that the strategy is put into action in the most effective manner.
Together with you, we’ll look at the goals of your email marketing, and how to achieve them. During your email marketing campaign, we constantly monitor which parts of it are working and which are not , and can adjust the strategy accordingly. In addition, we add our experience and expertise to ensure the most efficient email marketing for your company.
Would you like to make your company more findable for your target audience on the internet? Through proper monitoring and advice, we ensure a good SEO of your website. Would you like to know more? Read more about the possibilities of SEO here.
Would you like to start advertising on Google or Bing? Or would you like to optimise them? Our SEA specialist will be happy to create and optimise your adverts for the most efficient SEA possible. Would you like to know more? Read more about the possibilities of SEA here.
Marketing & Communicaton
Every company naturally wants to be highly visible online. But how can you show this properly? Ictoria can help with that. Would you like to know more? Then read more about the possibilities of marketing and communication at Ictoria here!