Use video marketing; do or don't?

Are you still hesitating about the use of video marketing? Or do you have no idea what it is and do you want to know more about it? Video marketing can be interesting for a company to use, but it must be used in the right way.

What is video marketing?

Video marketing is a broad concept. You can do anything with it. From a product video to a vlog, everything is possible. Video marketing is actually all the movies you have made related to your business. These can be different types of videos such as a product video or an informative video.

A product video is a video in which the product you offer is clearly shown. You can explain exactly what the product you offer is about and why potential customers should buy your product.

Informative videos are used to explain certain subjects that are interesting for your company. You look at what interesting topics are or what information your target audience needs.

Why use video marketing?

Through video marketing you can easily use videos as a means to promote and market your brand or product. The big advantage of this is that it is much easier for users to absorb than, for example, a blog that you have to read.

In addition, videos distinguish themselves from textual content in an important way, because emotion is present in videos. This stimulates multiple senses and allows the information to reach the brain through multiple channels. Video marketing can therefore help you to improve your branding, for example, but also to increase the visitor’s trust in the organisation.

The use of video marketing can lead to 157% more visitors to your website. This is because Google gives you a higher position in the results when you have a video on your page.

Using video marketing has even more advantages, because you can incorporate as many ideas and images as you want. Don’t have much of a budget? Then this is not a problem at all. You can make videos on your phone and have them edited very cheaply.

On the other hand, you can also do it professionally and outsource everything for good video marketing and a wide range of videos. Are you looking for help with video editing? Check out our possibilities for video recording & editing

How to use video marketing?

Now that you know that video marketing is interesting for almost every organisation, you are probably wondering how you can best use it. This is different for every company. However, video marketing can help your company in many ways. Different types of videos have different parts that are important.

Product videos

Product videos should be an addition to the buying decision of the visitor to your website. It should help them make their choice.

The content of the video can go in any direction. There is, however, one important rule that must be observed when creating a product video, and that is that it should last between 30 and 60 seconds. This has to do with the attention span of the website visitor. It is also advised to use a real person in the picture, because that creates trust with the customer. It also allows you to respond much better to the viewer’s emotions.

Informative videos

For informative videos, you start by looking for interesting topics. When you have done a good keyword research, videos can be made.

The videos can be used in several ways. For example, you can use them as extra information for your blog. When you do this, the page will also perform better. It will get more clicks and screenings when there is a video in it. As you can see below in this blog, this is also used.

Note: do not set the video to auto play, this will only distract.

Videomarketing inzetten? Ictoria natuurlijk!

Besides using video marketing in blogs, the same videos can be used to upgrade your social media. So you have double profit!

By using the videos on your company’s YouTube channel, you can also make money with good content. So it would be a missed opportunity not to do this.

Apart from YouTube, you can also use the same videos on other social media. Videos on social media generate 1200% more shares than text and images together. Below you can see an example where the video above has been used again:

Videomarketing inzetten? Ictoria natuurlijk!

Other advice

Alongside this, there are other general matters of importance. For example, in a serious approach to video marketing, staff must be available to film, someone must be able to edit the video, research must be done into which videos are interesting to make and equipment must be available. If any of these things are missing, you can always look at where you can outsource this.

It is also important that the videos are subtitled. This ensures better SEO. So if you want to place videos on the website, you can score points with this. A good subtitle allows Google to index the video because the company can find the text with the video.

A call to action (CTA) is also important for a good execution. By placing a link to the website at the end of each video, people who have seen the videos on social media can immediately go there. This ensures that they need fewer clicks to get to the website.

Finally, experts advise you to be consistent with your video marketing. You can do this by always using a recognisable layout of the videos. In this way you work on your branding as a company and you make sure that people will recognise the company more often.

Using video marketing at Ictoria

Now that you have read this blog, you know a lot more about the use of video marketing. Would you like to start with video marketing, but you have no idea how? Or do you have an idea but want to outsource part of it? Check out our possibilities for the use of video marketing.

Do you want extra help with your video marketing or do you have questions about how you can best use this for your company? Contact us now!

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