Five reasons why you should use an email signature

An email signature. You have probably seen them in your mailbox. The use of an email signature is simple, but can have a big impact. So there are plenty of reasons to start using it. In this blog we‘ll give you five reasons why using an email signature is a good idea. 

E-mail handtekening Ictoria

Why should you have an email signature?

1: By using an email signature you come across as professional

If you see an email with an email signature, it provides a professional impression. When an email signature looks professional, the email immediately feels reliable. Because you already provide the recipient with information about yourself, they do not have to look for it anymore, and can also verify your identity immediately. At the moment the email signature already looks professional, you can show potential customers that you also deliver professional work. 

2: An email signature can bring more visitors to your social media channels

Besides having your contact information in your email signature, you can also add links to social media channels. It is very easy for the person who receives the email to see your LinkedIn or Facebook page. This way you use an email signature as a free promotional tool to get more followers on social media. 

3: Your information might end up with potential customers

Emails are frequently forwarded. Therefore, there is a good chance that your email ends up in a place where you never expected it to, and with people you had never met. It could be that someone sees your email signature and clicks through to your website or social media channels, and is interested in working with you. That is always a good thing. 

4: Make a positive impression with an email signature

Would you like to stand out from the many emails that someone receives in a day? Then an email signature is a good option. Not everyone uses it, so when you do, you often stand out in a positive way. 

It is important to pay attention to the layout and branding of the email signature. 

5: Your mailing list is influenced in a positive way

To keep in touch with your online contacts, it is important to get them on your mailing list. The reason is that when you are only linked to people through social media, there is always the possibility that you will lose them the moment the social media channel stops. When someone subscribes to your mailing list, you are not dependent on external channels and you can keep them wellinformed of developments within your company. The easiest way to get someone on the mailing list is to create the possibility to subscribe to the newsletter in your email signature. 

Essential elements for an email signature

Now that you know why having an email signature can be beneficial, you might also want to know what’s the most important information an email signature should contain. We’ve listed a few for you here: 

  • Personal information
  • Link to the website
  • Links to social media
  • Possibly a visiting address

This is the standard information that belongs in an email signature. The beauty of an email signature is that you can decide what you’d like it to say. 

Hopefully you know after reading a little more about the email signature. If you still have questions you can always contact us. 

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