“As public professionals, you are the cornerstone of our society. Because you not only keep the economy going but are also creators of job happiness on 2 sides, job seeker and employer.” With these words, social entrepreneur Nadia van den Heuvel – herself “fanspastisch” as she calls it – set the tone for an inspiring opening talk at the Practice Day on 9 November 2023. Her message to listeners from labour market regions: if you can touch someone’s competence, you will always get there.
Nadia is heralded as the ‘leading lady of inclusive employer Ictoria’. The Boxmeer-based multimedia company employs almost exclusively people “with a perceived distance to the labour market”, Nadia says. “I talk about perceived because I believe you can bridge any distance with openness.” She also owns Ictoria-affiliated reintegration company Xtoria, which allows people to take the next step towards employment with another employer. “Actually, we suffer from entrepreneurship schizophrenia,” she says.
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