Trends come and go. The most important thing is that the corporate identity of your organization matches the message you want to communicate. Still, we’d like to list the current trends for you, maybe you can get some inspiration from them!  

Trend 1: Address Gen Z   

Gen Z is the future! Many companies are doing their utmost to appeal to this audience. This young generation is very sensitive to looks, which is why many organizations are capitalizing on it. The trend to appeal to Gen Z goes well with other design trends, such as bringing back nostalgic influences. Other elements you can incorporate into your design to appeal to Gen Z are:   

• Fisheye effects 
• Gender-neutral colors such as lilac, bright green and yellow   
• Y2K effects  

 Trend 2: Typography   

In terms of design, the typeface you choose for your organization’s corporate identity is one of the most important choices you can make. The font you choose can add a little extra character to the design. Want to make a statement? Then choose a bold font in the titles. For the rest of the website, flyer or other communication tool, though, it is wise to choose a font that is easy to read.   

Trend 3: inclusive designs  

This trend is something that makes Ictoria as an inclusive multimedia company very happy, inclusive designs! As such, we are always working on this. It is increasingly important to consider everyone and not exclude anyone. To achieve this, it is important to look at a design differently. Because it has to be accessible to everyone, but it also has to look visually.   

A visual message with Ictoria  

Everyone has their own expertise, and yours, if you’ve landed on our website, is probably not graphic design. The graphic designers at Ictoria can make your core message clear in design that fits exactly what you want to convey to your target audience. Be sure to check out our portfolio to see who has gone before you.   

Corporate Social Responsibility with Ictoria  

 That we at Ictoria get so excited about inclusive design is not for nothing. This multimedia company based in Boxmeer and ‘s-Hertogenbosch knows exactly how to respond to your target group. Because we are right in the middle of it! Look no further because Ictoria is the company with a social approach that can give your corporate identity an upgrade.